Sugar reduction claims: how do they work?
1 - Reduce sugar without claim
The first question to ask yourself is whether you want to make a sugar reduction claim on pack or not. If that’s not the case, you have 2 options:
- Gradually reduce sugar
- Reduce sugar up to 30% (30% is the threshold at which a claim can be made)
In both cases, Barry Callebaut experts can support you by helping you reformulating your chocolate recipe.
3 - No added sugar
Removing sugars on the ingredient list? Not adding any sugar to the chocolate recipe? That’s the “without added sugar” option.
- If polyols (such as maltitol, erythritol, …) are used in your product recipe, there is a risk of laxative warning on pack. In order to avoid it, the overall polyol content of your product should stay below 10%.
- If fibers are used (such as chicory root fiber) or polyols are below 10% in the recipe, there is no laxative warning.