To be relevant, you need to understand consumers.

• What drives them? What motivates them?
• What are their needs and attitudes today and tomorrow?
• What makes a chocolate experience desirable and inspirational for them?

The Barry Callebaut Consumer and Market Insights Team closely looks into the Macro/Global Trends and Consumer Trends.

But knowing these is not sufficient. More important is to be aware of the impact of these trends on consumer’s lives. And hence the benefits consumers are looking for while consuming a product.

• Do you feel intrigued?
• Would you like to find out more about consumer behavior, attitudes and needs and understand the impact for your business?
• Do you want to know what is upcoming and what will be trending?