co-creation day


Discover how we can be your partner for co-creation and make inspiring Cacao and Chocolate Experiences of Tomorrow!
Chocolate Caramel Pretzel Snack Countline
A new product launch? Chocolate Caramel Pretzel Snack Countline

The co-creation journey

Co-creation is a truly unique journey where we leverage our market and consumer understanding, chocolate expertise as well as our network of chefs and experts to build relevant and differentiating brand experiences together. Look at Barry Callebaut as your innovation funnel partner, whether you are exploring range extensions, renovations, or groundbreaking innovations for your brands.

Let’s co-create your next product innovation!

We have brought our B2B company to the next level by being truly consumer-centric, and we are looking forward to co-create relevant concepts & solutions together with you!
Irene Van Vught, Segment Development Manager at Barry Callebaut

Why co-creation with Barry Callebaut is a good idea

Co-creation is our philosophy when it comes to partnering with our customers. We bridge the worlds of consumer-grounded conceptual thinking, cross-segment product technology & innovation and chefs’ out-of-the-box creativity to deliver inspirational and unique consumer experiences.

It is a process of a close collaboration that allows us to put ourselves in your brand's shoes. We will support your brand innovation pipeline and growth by providing both ideas and great quality ingredients.

As 1 plus 1 makes more than 2, we can truly create new product success stories by combining our knowledge and understanding with your needs for growth.

It all starts with a good brief

We co-create on specific and targeted projects. Hence, co-creation always starts with a clear and sharp brief where key jobs to be done and deliverables are mutually discussed and locked. This defines the cross-functional team including marketing and R&D from both sides, product experts as well as a chef(s) from our network. The team works together to make sure consumer understanding, brand strategy, profound technical expertise and eye-opening creativity comes together for 100% brand tailored ready-to-launch consumer propositions.

Are your ready to partner up with us?

Shorten your product development cycle by involving us in your innovation journey.
Sofia Popova, Marketing Director at Barry Callebaut

Globally accessible

We can support you in virtual or in person, how and wherever you may wish. Thanks to our global teams and network of Chocolate Academy centers.

How to start your co-creation journey?

This unique service is for Barry Callebaut customers only. For more info, get in touch with your Sales Representative.

Get in Touch