ISM 2019 in Cologne turned RUBY this year

Watch the video to see how this year’s ISM marked a new RUBY era for us and our customers around the world.

ISM 2019 turned Ruby

It was over ten years in the making, but we launched one of the greatest breakthroughs in chocolate in decades in Shanghai in 2017 with the unveiling of ruby as the fourth type of chocolate.

Since its launch, we have seen many consumer and artisanal brands, including Prestat, Baci Perugina, KitKat, Leonidas and Fazer, introducing ruby in their own products for their consumers in Asia Pacific, Europe, the Middle East and South Africa.

At ISM 2019, we painted the town RUBY and brought chefs from around the world to come together, with our customers to showcase ruby’s signature creations in confectionery, drinks, bakery, dairy and desserts.

Ruby pinata confectionery

Ruby, a differentiation factor for our customers

We saw many of our customers, notably Libeert, Heilemann, Martinez, Cafe Tasse, Noi Sirius, Hug Wernli, Limar, Minor, Confetti Matrix, Witor’s, Läckerli Huus, introducing their own ruby chocolate products to the delight of their own consumers at this year’s ISM.

Our customers are looking for differentiation in the products they offer their consumers. At ISM 2019, it is an opportunity for us to show them how we can meet their needs of differentiation not only with ruby, but also with all the other products from our product portfolio
Philipp Schoeller, VP, FM Western Europe

At ISM 2019, we gave the world a reason to visit the ‘BC Studio’ dedicated to ruby, to taste and experience the intense sensorial delight offered by ruby. As we continue to build ruby chocolate as the fourth category of chocolate, we look forward to many more ruby launches over the next coming months and years.

Discover ruby chocolate products

Ruby Chocolate Max (low viscosity)

Ruby, an even more intense sensorial delight, with a higher tension of fresh berry fruitiness and darker color.

  • Range
  • Fluidity
  • Min. % Dry cocoa solids
  • Min. % Dry milk solids
Ruby Chocolate Ice Cream Coating

Ruby chocolate, a true gift from mother nature, is now available in an Ice Cream Coating.  Its fresh and tangy flavor delivers a new taste experience that consumers will love, with the novel ice cream coating crack of texture. 
Ruby provides new pairing horizons for the ice cream market and new tasting experiences in ice cream consumption.

  • Range
  • Fluidity
  • Cocoa intensity
  • Min. % Dry cocoa solids
Ruby Chocolate (high viscosity)

Ruby Chocolate the biggest innovation in the chocolate industry in 80 years. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.

  • Range
  • Fluidity
  • Min. % Dry cocoa solids
  • Min. % Dry milk solids
Ruby chocolate chips S

The 4th type of chocolate, ruby after dark,milk,white is now available in chips/drops format. Its refreshing berry tangy flavor delivers a new taste experience that consumers will love. Perfect as decorations to premiumise your confectionery, ice cream, bakery and cereal products to add texture and an amazing taste sensation !

Ruby Chocolate Stracciatella Flakes

Hedonistic Ruby chocolate in the new format of crunchy stracciatella flakes. Irregularly shaped for an artisanal look it will bring a delicious Ruby touch to your ice cream.

Ruby crispy bites

Small toasted biscuit kernels covered in a delicious layer of ruby chocolate. Use these shiny chocolate pearls as decoration on your confectionery, ice cream, bakery and cereal products to add gloss and an amazing taste sensation.

Get in Touch