BC LIVE: Ready. Set. Sustainable.

BC LIVE: Ready. Set. Sustainable.

BC LIVE: Ready. Set. Sustainable.

Sustainability is fast becoming a must-have for all brands and manufacturers. When done right, it can create impact for people, the planet, and your business. To help you meet growing consumer demand for sustainable products, we surveyed the current landscape of sustainable chocolate and cocoa and identify marketplace sustainability trends. We also showed you how to tell the story to your stakeholders, including exciting traceability solutions.

Watch the Session On-Demand

Aired on December 16th, 2020

Missed the session? Click below to watch BC LIVE: Ready. Set. Sustainable. from the comfort of your home. Watch the session now!

Introducing Our Panelists

Brooke Smith

Sustainability Business Development Manager, Americas

Brooke Smith is a Sustainability Business Development Manager for the Americas region. Brooke works with Barry Callebaut customers on sustainable sourcing and with sustainability teams in cocoa origin countries on programs on the ground. Her background in food ranges from food safety certification for local produce to sustainable agriculture marketing for dairy. She holds a dual Master’s degree in Development Economics and Agriculture, Food, and Environment from Tufts University.


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Charlotte Green

Market Segment Developer for Confectionery, Barry Callebaut North America

Charlotte Green joined Barry Callebaut North America in August 2019 as Market Segment Developer for Confectionery. In this role, she supports Confectionery customers with tools, consumer insights, and co-creation sessions.

Previous to joining Barry Callebaut, she was Marketing Director at Pots & Co Desserts (2018-2019) and Divine Chocolate (2015-2018). She started her career at Nestle UK (2005-2014), working in their Confectionery division in category management and marketing on brands such as Kit Kat, Crunch, Aero, and After Eight. She is passionate about sustainability, having visited cocoa farms in Colombia and Ghana.

Charlotte Green holds a first-class Bachelor of Science degree in Information Management from University College London.

Jenna McFarland

Consumer and Market Insights Manager for North America

As the Consumer and Market Insights Manager for North America, Jenna is responsible for ensuring Barry Callebaut is at the forefront of industry trends and has a deep understanding of consumer needs. Jenna has held this role for 6 years and prior to joining Barry Callebaut, she spent several years working in Market Insights and Sourcing in the food industry. She has a degree in Food Science with a concentration in Food Industry and Business from the University of Illinois


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