Waitrose is the first supermarket to launch the new No.1 WholeFruit Chocolate Special Edition Bar, a new chocolate bar made with 100% pure cacaofruit ingredients. The new chocolate bar upcycles the whole fruit, aside from the peel, which provides the chocolate with its fresh, zesty, fruity taste while reducing food waste.

The No.1 WholeFruit Special Edition Bar has a bright, unique zesty flavor and only contains 100% pure and upcycled cacaofruit ingredients: no added refined sugars, lecithin, or vanilla. It makes a perfect snack on its own or blended in a next-gen chocolate cake recipe to give it a fruity and zesty kick. Waitrose is excited about the features this eco-friendly bar stands for.

The WholeFruit bar has a unique signature taste and is not only preventing food waste but also supporting farmers and their families. Waitrose customers can be assured they’re shopping responsibly when buying this bar.

For centuries, the cacaofruit has been harvested for its seeds (better known as beans) while 70% of the fruit was thrown away. By upcycling the pulp of the fruit into 100% sustainably sourced chocolate: WholeFruit Chocolate.

Not only does it have a unique and nutritional taste, but WholeFruit Chocolate is also the most impactful chocolate since it endorses the cacaofruit that used to be discarded as waste.

This a great way to support shoppers to make conscious choices. 

For centuries, the cacaofruit has been harvested for its seeds (beans) while 70% of the fruit was simply thrown away. Over the past two years, Cabosse Naturals has mastered the supply chain to craft a high-quality range of 100% pure cacaofruit ingredients.

The ingredients unleash the full power of the cacaofruit as it makes use of the entire fruit: its seeds, its nutrient-dense peel, and its fresh and fruity pulp and juice. To accelerate the development of upcycled cacaofruit, Cabosse Naturals was the first cacaofruit brand to partner with the Upcycled Food Association to emphasize the importance of upcycled food. Now the cacaofruit ingredients are upcycled certified.