Our youngest consumers are looking to balance their personal well-being with the well-being of others and the planet. They don’t want to make any choices that prioritize their health and well-being at the expense of other people.

These desires are reshaping and bringing innovation to the beverage supply chains. Sustainability-minded consumers are actively seeking out beverage products that have a positive impact on their personal health as well as on the planet. Brands are shifting their focus on creating products centered on specific ingredients with both health benefits and a sustainable impact.

Annually about 14 million tons of cacaofruit are harvested around the world. Whereas previously 70% of the cacaofruit was thrown away (as much as 10 million tons), now not only its seeds (beans) are used to craft chocolate but also the dried peel, and the fresh and juicy pulp are crafted into nutritious cacaofruit ingredients.

Knowing that preventing food waste is the single most effective solution to prevent global warming, makes the cacaofruit an impactful and delicious way to fight it.

Two years after the introduction of the next-gen fruit category, consumer and artisan brands in North America, the UK, Europe, and Asia-Pacific are introducing cacaofruit in all various types of beverages. Cocktails, mocktails, beers, energy drinks, health drinks,...

The unique zesty and fruity cacaofruit flavors have taken flight globally and surprises everyone who had the pleasure of tasting the magnificent cacaofruit combination. Blue Stripes, which was recently launched in Whole Foods Market throughout the US, introduced a range of cacaofruit waters. BevCacao offers a range of functional cacaofruit water and Xoca, a probiotics drink.

In Europe and the UK cacaofruit waters are popping up such as Kokojoo and Pacha de Cacao. The brand Kayu takes it to the next level with an energy drink made from the cacaofruit pulp. But it does not stop there: in Germany, a non-alcoholic cocktail base Kiukiu is on the market. And it will also launch soon in the UK through a national retailer.

Last year, Ritter Sport and Lindt, launched a 100% pure cacaofruit bar. In Belgium, the land of craft beers, Acan introduced a fresh, sweet-sour, and fruity beer consisting of 80% beer and 20% cacaofruit juice, all available to purchase across borders!