Functional chocolate to drive market growth in 2009 and beyond: Barry Callebaut’s ACTICOA™ conquers chocolate market
Functional chocolate to drive market growth in 2009 and beyond
Indulgence is a vital part of our eating habits. For several years now, public awareness campaigns on the dangers of being overweight have swept the cause of enjoyment into the shadows. Today, medical experts and nutritionists underline the importance of integrating delicious and fun eating moments in a balanced diet. Chocolate fits the bill perfectly and the rise of functional chocolate has brought the two worlds together. Health-conscious people no longer have to compromise to enjoy a delicious treat. Best of all, they can strengthen their bodies at the same time.
Hans Vriens, Chief Innovation Officer at Barry Callebaut