Barry Callebaut responds to worldwide trend with five wholesome sugar solutions
Sugar-related health and wellbeing concerns are high on consumers’ radar, especially amongst millennials and health-conscious adults. They all have one thing in common: the search for good food with a better nutritional profile that doesn’t force them to compromise on taste. Nowadays, 49% of global consumers are trying to limit their sugar intake. Healthy alternatives for snacks and meals are a worldwide growing trend that Barry Callebaut is addressing through its continuous investments in R&D. It developed a complete range of five wholesome sugar solutions for chocolate and also has a toolbox of sugar substituting technologies ready for customer-specific developments.
Nowadays, consumers want to enjoy food without feeling guilty and without compromising on taste. It is all about healthy indulgence.
Track record in sugar reduction
“Since 2007, we have been working on chocolate reformulation”, says Leen Allegaert, head of Barry Callebaut’s Wholesome Choice innovation program. “Throughout the years, we have built a proven track record in sugar reduction. We developed a toolbox of sugar substituting technologies that is ready for customer-specific developments as well as a complete range of chocolate and filling recipes that are either reduced in sugar or free of added sugar”, explains Allegaert.
At FiE in Frankfurt (November 28 – 30, 2017) this week, Barry Callebaut offers an in depth look at its five sugar solutions: