Barry Callebaut appoints Peter Boone as new Chief Innovation Officer
Since November 2010, Peter Boone worked as Vice President Marketing Australasia and was a member of the regional executive board of Unilever. In his function as Chief Marketing Officer (CMO), he was responsible for the marketing of all brands in all categories in Australia and New Zealand.
Peter Boone started his career at the Information Services division of ITT Corp., where he worked in various marketing roles. In 1996, he joined Unilever as a Strategy Analyst at the Head Office in Rotterdam (The Netherlands). Following this, he worked as marketing and new venture director on two of Unilever’s foods brands in the Netherlands before becoming Vice President Marketing & Sales Latin America Foods Solutions, based in Sao Paulo (Brazil). In this function he was a member of the Global Innovation Team and gathered comprehensive working experience in the business-to-business gourmet area.