Seeds for Change
Join the movement! Together we make sustainable chocolate the norm. With volunteer Ambassadors motivating 12,000 employees worldwide, Seeds for Change has become the source for sustainable business solutions across the company.
Living our purpose & values at work
The Seeds for Change goal is to collect 100,000 pod points, translating into 100,000 cocoa or non-cocoa seedlings donated to cocoa farmers in West Africa, Indonesia and Brazil.
Any activity or initiative that reduces our carbon footprint can be rewarded with pod points, which encourages employees to share their ideas and think creatively.
Through these activities, employees make a positive impact, whilst helping Barry Callebaut to reach our commitments to have more than 500,000 cocoa farmers in our supply chain, lifted out of poverty, and become carbon and forest positive by 2025.
A network of change-makers:
Seeds for Change Ambassadors
Over a hundred Ambassadors, employees who have volunteered to drive Seeds for Change at their local site, are coordinating activities around the world, including local planting, no car usage, plastic-free days and many others. Global events are organized across the company, such as our global planting day in May.
Thousands of vegetable seedlings are raised each year by our colleagues and their families and we plant them together in factories, office gardens, upcycled raised beds, botanical gardens and community spaces.
Going virtual - Year 2020
This year 129 employees stepped up to serve as Seeds for Change Ambassadors, representing 55 sites in 30 countries.
We adapted to the change with virtual and individual activities from home. Thereby accruing 72,271 pod points, which translates into 72,271 CHF. Given the special circumstances this year, we have already used a portion of this amount to support our farming communities with hand washing stations, hand soap, sanitizer kits and reusable cotton masks rather than seedlings.
We are proud to have so far distributed COVID-19 safety material worth 25,000 CHF. Additional pod points will be distributed to invest in COVID-19 protection or seedlings - depending upon the needs of the region.
An amazing first year - 2019
In the first year of the program together with 162 Ambassadors at 52 sites, we raised almost 60,000 pod points, translating into close to 60,000 seedlings donated to origin countries.
Non-cocoa and cocoa seedlings were donated to farmers, who are already participating in our sustainability program, thus helping Barry Callebaut reach its targets to become carbon and forest positive and have more than 500,000 cocoa farmers in its supply chain lifted out of poverty (11,727 seedlings to Brazil; 6,340 seedlings to Indonesia and 40,129 seedlings to Cote d’Ivoire & Ghana).