Superior taste

Achieving superior taste through an end-to-end approach. Barry Callebaut prides itself as the Master of Taste where we focus on the origins of the cocoa bean and its transformation at every step of the process.

From bean to bar, we achieve Superior Taste through our focus on the origins of the cocoa bean: bean selection, fermentation, roasting and chocolate processing. With this mastery of taste and flavor, we deliver bold, natural flavors with a bean-to-bar story to offer that superior experience for consumers.

Here, we have been working with Jacobs University in Bremen to unlock the science of the cocoa bean in our strive for superior taste. Working end-to-end, or bean-to-bar, allows us to imagine, explore and adapt our tastes to the needs of our customers and end consumers.

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