It’s essential for consumer brands to invest in sustainability for long-term success. Not only will consumers reward your brand with loyalty and goodwill, but it will also give your brand a competitive advantage by allowing your consumers to make an impact.
Across the world, consumers are searching for brands that add goodness to the world and commit to make the planet a better place for everyone. Millennials and centennials are becoming more aware when it comes to choosing their purchases: they tend to prefer brands that care about sustainability, implement ethical business standards and have a positive impact on the planet. Therefore for this upcoming generation, it is essential to maintain these key factors: brands and products need to be tasty, healthy, and good for the planet and its people!
As an associate member of the Upcycled Food Association, Cabosse Naturals underlines the importance of upcycled food. It’s essential for consumer brands to invest in sustainability for long-term success: recent studies show that about 60% of consumers want to buy more upcycled food. By providing an Upcycled Certified™ mark on the packages on your products, you make it easy for consumers to participate in the upcycled food movement.