All food categories are impacted by the vegan / dairy-free wave. From ice cream to confectionery, bakery, pastry and snacking; plant-based NPD is a growth opportunity not to miss.
For instance, the global dairy-free ice cream market size was valued at USD 455.9 million in 2018 and is anticipated to expand at a CAGR of 14.8% over the forecast period.6
Across all categories, 2 product positionings emerge:
- Better-for-you products, focusing on the goodness of plants
- Indulgent products, that happen to be plant-based
See below some examples of how this trend is taken to the market.