At this year’s ISM, the world’s largest trade fair for sweets and snacks, eleven brands announced the introduction of Ruby chocolate in their products. Pioneering brand Nestlé has successfully created new versions of some of its most iconic products with Ruby chocolate: a new pink KitKat – first launched in Japan and Korea and then introduced on European and American markets – and a limited edition of the Italian praline Baci, both of which have received global media attention. Check out the crowdsourced platform rubychocolate.com to see an overview of launches by brands around the globe and what ruby consumer experiences are trending.