Our youngest consumers, the millennials and centennials, have a desire for tasty and natural food and drinks that are both good for them and good for the planet and its people. They don’t want to make choices that prioritize their wellbeing at the expense of others.
As a result, consumers make more conscious decisions and increasingly choose products that are tasty, natural, vegan, and sustainable. Millennials and centennials are more conscious of choosing the brands they purchase and supporting businesses that demonstrate care for the environment.
They tend to rank sustainability as a high priority compared to older generations. Investing in sustainability is therefore not only good for the planet, but also it meets consumers in their food choices.