THE FUTURE IS LOOKING MORE
AND MORE PLANT-BASED
THE FUTURE IS LOOKING MORE
AND MORE PLANT-BASED
Plant-based is a top trend
Plant-based is also one of the top 10 trends according to Innova Market Insights. The reason consumers consider a plant-based diet is manyfold. They believe plant-based to be healthier, better for the planet, adds variety, and, more importantly, represents their values and beliefs. No wonder 44% of consumers expect to increase their consumption of plant-based products, this year alone.
Getting towards a holistic life
So, why is plant-based getting so big now? It’s simple. Consumers want positive nutrition that helps their general well-being. They look for less baddies and more goodies. They don’t even need strong scientific evidence to know plant-based is better for them. They look to enjoy and to indulge without worry – without guilt. For themselves, for the planet, and the farmers in our supply chain.
Sustainability is a profitable menu
Did you know that all Van Houten cocoa and chocolate drink powders are made with Cocoa Horizons cacao beans? That means that they are sustainably sourced, with a fair pay for the farmers harvesting it. Your customers truly want that. More than 50% even say they understand that plant-based options cost more. Technically, that makes chocolate the best plant-based option out there, does it not?
