Cacao
Pioneers
Since
1828

For making the rich taste of cocoa accessible to everyone to the patent they claimed for the vertical cocoa press: the Van Houten Family sparked nothing less than a revolution - one of a kind, true in its kind. Their innovative Dutching process created the lovely, full-bodied, chocolatey taste of cocoa we still enjoy today. Today still, Van Houten is the best that goes farthest.
van houten

Van Houten revamp

VHP rebrand

Milestones in the Van Houten legacy

milestones van houten
Van Houten Drinks

1806

Caspardus Van Houten starts a coffee & spice shop in Amsterdam

Van Houten Cocoa Drinks

1815

Start of cacao and chocolate production in Amsterdam under the Van Houten company name

vh cocoa tree
press van houten

1828 

Van Houten patents the hydraulic cocoa press and reduces cocoa butter by nearly half for a lighter, more nutritious and dissolvable cocoa powder.

1835

Second generation: Caspardus’ son Coenraad enters the company.

Coenraad cup
cocoa powder

1846

Coenraad patents Dutching cocoa for powders with a rich, chocolatey taste. They are mixed with alkaline salts, which makes them blend more easily with water.

CHocolate drinks

1864

The third generation enters and the official name becomes C. J. Van Houten & Zoon.

van houten en zoon logo
pack in tin

1865

Van Houten packs its cocoa in tins: a revolution bringing great convenience.

Van Houten USA 1889

1889

Van Houten brings its rich cocoa flavours to the USA and becomes one of the hottest brands on the market. 

van houten history
globe world

1917-60

Van Houten opens new production facilities around the world.

1998

Barry Callebaut acquires Van Houten's vending business.

barry callebaut
UTZ VH

2018

All Van Houten drinks are UTZ certified and are made with 100% sustainable cocoa.

The Originals of Van Houten

Today, Van Houten is back. Committing to its original mission to create a richer life for everyone, it reconnects with its tradition of bringing the best cocoa powders to chefs and bar tenders. Now they can spoil their customers with the rich taste and colours of chocolate with Van Houten's cacao. 

Discover our products

Offer your customers premium and UTZ certfied cocoa powder in a timeless and collectable Van Houten tin. The authentic Van Houten cocoa in this vintage designed yellow tin instanly gives your homemade hot chocolate drinks the same taste as the ones grandmother prepared for you with love in her kitchen. Pure Van Houten cocoa is also a perfect solution for baking.

Van Houten

Offer your customers premium and UTZ certfied cocoa powder in a timeless and collectable Van Houten tin. The authentic Van Houten cocoa in this vintage designed blue tin instanly gives your homemade hot chocolate drinks the same taste as the ones grandmother prepared for you with love in her kitchen. Pure Van Houten cocoa is also a perfect solution for baking.

Van Houten
Van Houten ruby chocolate drink powder

Van Houten ruby chocolate drink powder is the world’s first ruby chocolate crink powder. Ruby is the 4th type of chocolate and an entirely Unique taste experience to simulate the senses. Neither bitter, milky or sweet. Ruby provides a balance of fresh berry fruitness and luscious smoothness. Create wonderful moments with ruby chocolate drink powder.

Van Houten

Van Houten Choco Selection adds a new dimension to chocolate pleasure. With its 16% of cocoa, this hot chocolate drink has an intense cocoa body and rich chocolate taste. Its well-balanced composition makes this drink a pleasing indulgence for chocolate lovers. 

Van Houten

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