Clean Label, Enhanced Health Cues
The bakery space is addressing consumers concerned with health and wellness.
Better-for-you treats often come with clean claims, natural positioning and simple labels.
Products with the ‘bad stuff’ removed fit into this bakery trend, too. These products could be dairy free, sugar reduced, clean ingredients, GMO free or even Vegan.
'63% of Millennials report trying to incorporate plant-based and unprocessed foods into their diet.'2
(Source: Survey from YouGov and Whole Foods Market reported by Forbes.)