Top 6 Trends to Watch in Bakery

Looking Good

Visual appeal is a top criterion for consumers choosing a crave-worthy bakery item. Adding decoration, bright colors or black hues can take a baked good from average to fully Instagramable.

'70% of consumers say social posts or reviews from friends and family would influence their purchase decisions.'

(Source : Crowdtap)

Clean Label, Enhanced Health Cues

The bakery space is addressing consumers concerned with health and wellness.

Better-for-you treats often come with clean claims, natural positioning and simple labels. 

Products with the ‘bad stuff’ removed fit into this bakery trend, too. These products could be dairy free, sugar reduced, clean ingredients, GMO free or even Vegan. 

'63% of Millennials report trying to incorporate plant-based and unprocessed foods into their diet.'²

(Source: Survey from YouGov and Whole Foods Market reported by Forbes.)

Social Responsibility

Corporate and social responsibility will become expected of leading companies as consumers look for brands and products that align with their values. 

Sustainable ingredients, transparent labels and traceability are among top demands for consumers. 

'3 in 4 global consumers feel that businesses/companies have a responsibility to lead social and environmental change.' (Source: Innova)

'54% of global Glen Z are concerned about the sustainability of the planet.' (Source: Innova Consumer Lifestyles and Attitudes Survey (2018))