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Why origin, authenticity is so important?

Genuine origin/ Authentic origin

Why origin, authenticity is so important?

Barry Callebaut single origin products
Barry Callebaut single origin products
The search for authenticity. Today, consumers look for authentic experiences in their everyday life, including in their food. They are drawn to products that convey legitimate stories because they perceive them as a trait of exclusivity. They want to know the story behind the products they buy.
Tony’s Chocolonely approach: slave free chocolate

Tony’s Chocolonely approach: slave free chocolate

How to earn consumers’ trust with origin?

Transparency

Consumers want to know who participated in the making of their favorite products. Where did it come from? Who was the farmer? They want to be reassured on the positive impact they have on people and the planet. Tony’s Chocolonely is a great example of transparency in the cocoa supply chain and how companies can address the challenges involved.

Willies Cacao

Willie’s Cacao: Single estate cocoa

Storytelling

“Handcrafted” pralines, “single origin” chocolate, “made in France / Britain / …”, proprietary processing techniques… The story you are telling drives desirability and makes your product look unique and different from your competitors'.

Miquel Guarro Cocoa sun: a chocolate tablet that goes back 3000 years in time

Miquel Guarro Cocoa sun

A chocolate tablet that goes back 3000 years in time, discovering the first contact of the Incas with cocoa

Bean to bar

Telegraph reports: “True connoisseurs now like to pursue products that are not concocted from bought-in-bulk chocolate, but in which the whole process, from the grinding of the bean to the molding of the bar, has occurred in one spot, under the care of one group of people: “bean-to-bar” chocolate.”

Discover more about the sustainability approach
61% of consumers want to know more about where their chocolate confectionery comes from and what’s in it.
Barry Callebaut Qualtrics Consumer Research EU - Chocolate

What does it mean for chocolate?

Here are 3 different strategies you can follow:

1. Bet on Single Origin

75% of consumers think that single origin chocolate is more premium and more sustainable compared to standard chocolate. 63% think that chocolate confectionery from certain origins is more premium than others.

2. Communicate on the process

Premium Chocolate Confectionery products do not have to be perfect. They can have an irregular or non-uniform appearance. This is true for 69% of consumers. 

3. Differentiate your products with pure & intense flavors

Did you know that to produce 1 pound of chocolate, you need approximately 500 cocoa beans? Each bean brings a specific flavor, and the mix leads to a unique taste experience. Cocoa from Mexico will bring floral notes, Tanzania will have a more intense cocoa bitterness taste profile, Ecuador tends toward spicy undertones, Papua New Guinea has a very specific smoky taste… and so on! 

  • Signature flavors from cacao beans
    1-Bet on single origin: Signature flavors from cacao beans
  • Real Food bar
    2-Communicate on the process: The process is put forward as a selling proposition
    Real Food bar! Baked with love by real people with real ingredients
  • Ritter Sport launched a single origin range, specific flavor as the main characteristic
    3-Pure & intense flavors-specific flavor as the main characteristic
    Ritter Sport launched a single-origin range, specific flavor as the main characteristic

Single Origin chocolate and cocoa

Dark chocolate Tanzania

Dark chocolate Tanzania

Dark chocolate 75% from Tanzania, delivering the perfect balance of acidity, intense cocoa bitterness and fruity notes. Mainly concentrated in the area surrounding Lake Malawi, cocoa culture is more than 50% organic and provides some spectacular beans, giving Tanzania its unique reputation. Accounts for only 0.1% of the world's cocoa harvest.

  • range
    • Chocolate
  • Fluidity
    3
  • Cocoa intensity
    3
  • Min. % Dry cocoa solids
    75%
20/22 HD Cameroon

20/22 HD Cameroon

Cameroon Origin medium fat cocoa powder with an intense, roasted dark cacao flavor and a distinctive deep dark red color. Thanks to its characteristic powerful cacao flavor, it is particularly suited to bakery products and ice cream.

Bensdorp
  • Bensdorp
  • range
    • Cocoa
    • Cocoa Powder
  • pH
    7.6-8.2 (High alkalized)
22/24 HD Tanzania

22/24 HD Tanzania

Tanzania Origin high fat cocoa powder. This rich brown cocoa powder encompasses a perfect balance of red fruit and chocolate flavors revealing fine fruity aromas and a typical hint of vanilla as well.

Bensdorp
  • Bensdorp
  • range
    • Cocoa
    • Cocoa Powder
  • pH
    7.6-8.2 (High alkalized)
10/12 Natural Santo Domingo Organic

10/12 Natural Santo Domingo Organic

Organic natural cocoa powder. This fat reduced cocoa powder is made out of carefully selected premium Santo Domingo organic cocoa beans. It comes in a combination of light brown color and delicious liquorish yellow fruits flavor. 

Bensdorp
  • Bensdorp
  • range
    • Cocoa
    • Cocoa Powder
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Keep reading!

  • Single Origin cocoa pods

    Single Origin chocolate and cocoa

    Consumers want to know where their food is grown and made, and are looking for chocolate and cocoa with a story. Discover our range of Single Origin chocolate and cocoa.
    View more - Single Origin chocolate and cocoa
    Single Origin chocolate and cocoa
  • Bensdrop Single Origin Cocoa Powders

    Single Origin Cocoa Powders from Bensdorp

    Discover the broadest range of single origin cocoa powders with a unique and premium flavor profile. |Origin cocoa beans and cocoa powders | Origin cocoa and chocolate creations
    View more - Single Origin Cocoa Powders from Bensdorp
    Single origin cocoa powders
  • Empowering women farmers

    Increase brand value with sustainability

    Consumers have high expectations on how brands must own their commitments on sustainability. The way you communicate on sustainability will not only help to answer this expectation, but can also position your brand ahead of the competition.
    View more - Increase brand value with sustainability
    Increase brand value with sustainability

Trends & Insights

Chocolate taste description

Let’s TALK taste

The ‘Consumer Chocolate Sensory Wheel’ helps in describing flavor, aroma & texture of chocolate and cocoa products. It allows discussing chocolate tasting experiences by using a shared common language.
View more - Let’s TALK taste
Let’s TALK taste
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Explore the latest dessert trends to excite your customers and drive sales!
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trail mixes

Trail Mix Trends & Concepts with Snack ReMix

Get a glimpse of trail mix trends and concepts with Snack ReMix! Delight your senses with trail mix and snack mix inspiration with unique inclusions.
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Snack ReMix

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