BC LIVE: Strategies to Win in Indulgence
BC LIVE: Strategies to Win in Indulgence
Event information
- Event info
- Join us for a break, learn indulgence strategies! As seen from the growth of the premium category in the last year, customers want products with a clear added value. Added value can come in the form of special ingredients, flavor, unique processing techniques, positioning, or certifications. Identifying the strategies and concepts that appeal to consumers will allow our customers to win in the indulgence market.
- Date
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Tuesday, August 17, 2021 From 12:00 pm to 12:40 pm CEST
BC LIVE: Strategies to Win in Indulgence
Join us for an indulgent break as we reveal the strategies to win in indulgence. During this 40-min program, our experts will take us through the Indulgence Playbook, designed to highlight market insights, product solutions and chef huddles that will help your brand tackle the market and win in indulgence. Chef Martin Diez will show how to bring these strategies to life in applications.
Watch the On-Demand recording now! →
Chiara Calcagnini
Associate Brand Manager, Barry Callebaut
Chiara Calcagnini first joined BC on the company’s graduate trainee program and has since worked in various digital and brand marketing roles in the EMEA and Americas regions. She is now part of the North American Barry Callebaut brand team where she manages the premium portfolio.
Previous to joining the company, Chiara earned her BBA from the University of Wisconsin-Madison with specializations in Marketing and Supply Chain Management. In her spare time she enjoys being a foodie, a travel enthusiast and a proud plant parent.
Martin Diez
Director, Chef Services Americas
He is a world wide recognized chef for his creative mindset in confectionery, ice cream, and pastry.
Martin is constantly travelling the world to give classes around his art and artwork which allows him to always discover new ingredients, meet chefs and experts.
He loves to push the boundaries of his chocolate playground, pairing the most fascinating product (chocolate) with hundreds of rare and unique ingredients from all over the world.
