3 Types of
Ice Cream Lovers

In 2020 the global market for ice cream was estimated to be worth $62.6 billion and is projected to reach $86.4 billion by 2027 according to ResearchandMarkets. Let's see how you can drive your ice cream sales to meet this growing demand and 'WOW' your customers.

Eating ice cream is like going on an adventure. With exquisite and exotic ice cream flavors, we get to have an exhilarating experience. There's an ice cream for every mood!

Ice cream consumers are looking for unusual flavors and textures, to help improve emotional wellbeing and connect with others via shared experiences. Ice cream also has an opportunity to offer health and well-being solutions alongside its indulgent and taste-led characteristics. (Source: Mintel, 2021)

Top 10 trends to watch in ice cream

3 Types of ice cream lovers you need to watch out for

The Health Enthusiasts
The Trend Spotters
The Exquisite Explorers

The Health Enthusiasts

Who are they?

Strive to eat hearty and healthy meals, maintain an active lifestyle and do their part in preserving the earth's resources.

What do they want?

A guilt-free experience that won't take a toll on their health. With healthier ice cream options, they are able to enjoy delightful treats and be worry-free.
A sustainable experience that is aligned with their nature-loving values. They will opt for ice cream that is plant-based, organic or with ethically-sourced ingredients.
A nutritious treat with naturally derived/less processed ingredients. They are nuts about natural ingredients ice cream.

The Trend Spotters

Who are they?

The ones who love to spot the latest trends, especially on trendy, innovative, insta-worthy food & drinks. Growing up with technology, documenting their days on social media is an important part of their lives.

What do they want?

A multisensorial, instagrammable ice cream experience with unique colors and textures that are worth sharing on social media.
To be seen as leading/living the latest trends.

Discover must watch ice cream trends

The Exquisite Explorers

Who are they?

These ice cream lovers have their own standards and experiences for exquisite indulgence. Being experts, they seek high-quality food that provides memorable experiences.

What do they want?

A high-quality ice cream experience with a superior taste.
A refreshing experience with a remarkable dessert to escape the ordinary.
A classic and sophisticated experience with nostalgic flavors to bring back fond memories of their youth.