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Why origin, authenticity is so important?

Genuine origin/ Authentic origin

Why origin, authenticity is so important?

Barry Callebaut single origin products
Barry Callebaut single origin products
The search for authenticity. Today, consumers look for authentic experiences in their everyday life, including in their food. They are drawn to products that convey legitimate stories because they perceive them as a trait of exclusivity. They want to know the story behind the products they buy.
Tony’s Chocolonely approach: slave free chocolate

Tony’s Chocolonely approach: slave free chocolate

How to earn consumers’ trust with origin?

Transparency

Consumers want to know who participated in the making of their favorite products. Where did it come from? Who was the farmer? They want to be reassured on the positive impact they have on people and the planet. Tony’s Chocolonely is a great example of transparency in the cocoa supply chain and how companies can address the challenges involved.

Willies Cacao

Willie’s Cacao: Single estate cocoa

Storytelling

“Handcrafted” pralines, “single origin” chocolate, “made in France / Britain / …”, proprietary processing techniques… The story you are telling drives desirability and makes your product look unique and different from your competitors'.

Miquel Guarro Cocoa sun: a chocolate tablet that goes back 3000 years in time

Miquel Guarro Cocoa sun

A chocolate tablet that goes back 3000 years in time, discovering the first contact of the Incas with cocoa

Bean to bar

Telegraph reports: “True connoisseurs now like to pursue products that are not concocted from bought-in-bulk chocolate, but in which the whole process, from the grinding of the bean to the molding of the bar, has occurred in one spot, under the care of one group of people: “bean-to-bar” chocolate.”

Discover more about the sustainability approach
61% of consumers want to know more about where their chocolate confectionery comes from and what’s in it.
Barry Callebaut Qualtrics Consumer Research EU - Chocolate

What does it mean for chocolate?

Here are 3 different strategies you can follow:

1. Bet on Single Origin

75% of consumers think that single origin chocolate is more premium and more sustainable compared to standard chocolate. 63% think that chocolate confectionery from certain origins is more premium than others.

2. Communicate on the process

Premium Chocolate Confectionery products do not have to be perfect. They can have an irregular or non-uniform appearance. This is true for 69% of consumers. 

3. Differentiate your products with pure & intense flavors

Did you know that to produce 1 pound of chocolate, you need approximately 500 cocoa beans? Each bean brings a specific flavor, and the mix leads to a unique taste experience. Cocoa from Mexico will bring floral notes, Tanzania will have a more intense cocoa bitterness taste profile, Ecuador tends toward spicy undertones, Papua New Guinea has a very specific smoky taste… and so on! 

  • Signature flavors from cacao beans
    1-Bet on single origin: Signature flavors from cacao beans
  • Real Food bar
    2-Communicate on the process: The process is put forward as a selling proposition
    Real Food bar! Baked with love by real people with real ingredients
  • Ritter Sport launched a single origin range, specific flavor as the main characteristic
    3-Pure & intense flavors-specific flavor as the main characteristic
    Ritter Sport launched a single-origin range, specific flavor as the main characteristic

Single Origin chocolate and cocoa

Original Cabosse - Chocolate Decorations - Cups - 12 pcs

Original Cabosse - Chocolate Decorations - Cups - 12 pcs

3D Chocolate decoration cup. Original Cocoa Pod Cup for desserts, confectionery, pastry and ice cream. Made of dark Belgian chocolate. Dimensions are 55 x 117mm. Each pack contains 24 halves.

Mona Lisa Studio
  • Mona Lisa Studio
  • Sortiment
    • Decorations & Inclusions
    • Cups & Shells
  • Abmessungen
    L117 x W55 mm
Original Flower - Chocolate Decorations - Flower Plaque - 308 pcs

Original Flower - Chocolate Decorations - Flower Plaque - 308 pcs

2D Chocolate decoration, chocolate shape flowers made of white Belgian chocolate with dots of dark Belgian chocolate. Dimensions are 24 x 25mm. Each pack contains 308 flowers. Tip for Easter.
Mona Lisa Studio
  • Mona Lisa Studio
  • Sortiment
    • Decorations & Inclusions
    • Finishing pieces
  • Abmessungen
    L24 x W25 mm
Original Bunny - Chocolate Decorations - Bunny Plaque - 224 pcs

Original Bunny - Chocolate Decorations - Bunny Plaque - 224 pcs

2D Chocolate decoration, chocolate shape bunny made of Belgian milk chocolate with dots of dark Belgian chocolate. Dimensions are 23 x 40mm. Each pack contains 224 bunnies. Tip for Easter.
Mona Lisa Studio
  • Mona Lisa Studio
  • Sortiment
    • Decorations & Inclusions
    • Finishing pieces
  • Abmessungen
    L23 x W40 mm
Original Geometric Ball - Chocolate Decorations - Ball Shape - 63 pcs

Original Geometric Ball - Chocolate Decorations - Ball Shape - 63 pcs

3D Chocolate decoration geometric ball made of dark Belgian chocolate. Dimensions are 25 x 25mm. Each pack contains 63 balls
Mona Lisa Studio
  • Mona Lisa Studio
  • Sortiment
    • Decorations & Inclusions
    • Finishing pieces
  • Abmessungen
    L25 x W25 mm
Show more products

Keep reading!

  • Single Origin cocoa pods

    Single Origin chocolate and cocoa

    Consumers want to know where their food is grown and made, and are looking for chocolate and cocoa with a story. Discover our range of Single Origin chocolate and cocoa.
    View more - Single Origin chocolate and cocoa
    Single Origin chocolate and cocoa
  • Bensdrop Single Origin Cocoa Powders

    Single Origin Cocoa Powders from Bensdorp

    Discover the broadest range of single origin cocoa powders with a unique and premium flavor profile. |Origin cocoa beans and cocoa powders | Origin cocoa and chocolate creations
    View more - Single Origin Cocoa Powders from Bensdorp
    Single origin cocoa powders
  • Empowering women farmers

    Increase brand value with sustainability

    Consumers have high expectations on how brands must own their commitments on sustainability. The way you communicate on sustainability will not only help to answer this expectation, but can also position your brand ahead of the competition.
    View more - Increase brand value with sustainability
    Increase brand value with sustainability

Trends & Insights

cacaofruit applications

Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions

Barry Callebaut is taking sustainability to new heights by adding the Upcycled Certified cacaofruit products to the portfolio. These flavorful, nutritious ingredients help reduce environmental impact while offering exciting new possibilities for eco-friendly products across the food industry.
View more - Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions
Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions
cacaofruit and herbs

The Perfect Pairing of Cacaofruit and Herbs

Discover how the vibrant flavors of cacaofruit come alive when paired with aromatic herbs. We delve into the unique ways cacaofruit’s tropical notes harmonize with herbs like thyme, chamomile, and basil, assembling unexpected flavor combinations perfect for both savory and sweet creations. From refreshing beverages to innovative desserts, see how these bold pairings can elevate your creations and bring a touch of wellness to every bite.
View more - The Perfect Pairing of Cacaofruit and Herbs
The perfect pairing of cacaofruit and herbs
cacaofruit smoothies with vegetables

Transform your Smoothies: Cacaofruit’s Perfect Pairings with Vegetables

Looking to elevate your smoothie game? Discover how the tropical sweetness of cacaofruit pairs perfectly with earthy vegetables like pumpkin, carrot, and beet. These unique combinations create refreshing, nutrient-packed drinks that delight the taste buds and inspire new smoothie creations. Dive in and transform your beverages with these wholesome blends.
View more - Transform your Smoothies: Cacaofruit’s Perfect Pairings with Vegetables
Transform your smoothies: cacaofruit’s perfect pairings with vegetables

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