Chocolate confectionery is an important and dynamic market, expected to be worth over €128 billion / $130 billion in global retail sales by the end of 2024, with volume growth of 2% CAGR over the next 5 years to 2027.*

Consumers have a specific attitude toward life which will determine the type of indulgence they choose. While there will always be a need for Intense Indulgence chocolate experiences, we expect consumers to increasingly have a soft health approach to life, increasing the Mindful Indulgence chocolate space. Meanwhile, Healthy Indulgence is definitely a trend to watch within the confectionery segment in the years to come.

1. Intense Indulgence

Chocolate that is a real feast for the eyes and for the taste buds.

Consumers want to live life to the fullest and are therefore looking for intense indulgence. They are seeking experiences that are exclusive, unique, multi-sensoriality and celebratory to enhance the joy of eating chocolates.

3. Healthy Indulgence

Chocolate fortified and functional, a food for health.

Consumers are actively looking for healthy indulgences and are intentionally making choices that have a positive impact on their health. This is an emerging trend with a niche market of consumers looking for health benefits in chocolates and treats.