Magnum Ruby: a unique recipe
Magnum ice cream, the global authority on ice cream and chocolate, introduces the new Magnum Ruby and in doing so, becomes the first ice cream brand to launch an ice cream featuring ruby chocolate.
Since the very first Magnum back in 1989, we, Barry Callebaut & Magnum, have been crafting unique chocolate creations together. For the development of Magnum Ruby, we worked closely with the Magnum team to define the perfect ruby chocolate with the iconic crack.
To create a new chocolate experience Magnum found the perfect pairing for Ruby with the white chocolate ice cream and raspberry swirl, bringing a new Ice cream chocolate experience to life, lusciously smooth and fruity.
Unilever is launching Magnum ruby across Europe and to the world.