Peter Feld was appointed CEO of Barry Callebaut effective April 5, 2023.

He was previously CEO of Jacobs Holding AG and has extensive leadership experience in B2C and B2B companies on almost every continent.

Prior to joining the reference shareholder of Barry Callebaut, Peter Feld was CEO of GfK SE (2017 - 2022) and WMF AG (2013 - 2016). In both companies he drove significant value creation for all shareholders by driving profitable growth through increased customer centricity and step-changed digitization across the business, and transformed cultures and capabilities to be more agile, diverse and hence future-ready.

Prior to that, Peter was Executive Board Member for Europe and North America at Beiersdorf AG (2010 – 2013) and held various senior executive positions in Johnson & Johnson (2004 - 2010) as well as Procter & Gamble.

Peter became a Member of the Board of Shark Ninja (NYSE: SN) in August 2023 and is a former Vice President of the German Brands Association.

He holds a Master's degree in Mechanical Engineering from RWTH Aachen/Germany.