Barry Callebaut formally launches ruby, the fourth type, in the United States and Canada
The global ruby phenomenon reaches North America
Fueled by the overwhelming consumer response around the globe, Barry Callebaut collaborated with a small group of pioneering artisans over the last six months to soft launch ruby in the U.S. marketplace. The sales of those consumer products have been very strong. As a result, to help ensure that our business partners have access to the product, we feel that now is the time to take the next step in our global roll-out campaign, and introduce ruby to the entire North American market.
Peter Boone, CEO & President, Barry Callebaut Americas
Ruby cocoa bean and ruby, the 4th typehttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-05/Ruby%20Chocolate%20Launch%20USA%20Canada%20May%202019%20Main%20Visual_0.jpg?itok=Eugxi4M7
Dark, milk, ruby and white chocolatehttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-05/Ruby%20chocolate%20-%20block_0.jpg?itok=s_y-jIku