From the elite athletes and bodybuilders to the weekend warriors and the active lifestylers, sports nutrition has evolved to cater to the needs of the modern active population.

These consumers look for products that deliver on two key factors. Food and beverage brands who can deliver on these two factors will fall in the good favor of today’s millennial and centennial consumers.

Ruby chocolate, a true gift from mother nature, is now available in an Ice Cream Coating. Discover more about this new innovation!

Look for these trends to influence what's happening in bakeries and drive exciting new innovations.

Discover how ruby chocolate can make your next new product launch a success. Why use ruby chocolate? How to launch a product with ruby chocolate? Find key learnings from our marketing experts here.

Read why consumers bake at home, especially during the current crisis. And how chefs react to the COVID-19 crisis.

Discover 4 top trends for Easter eggs in 2020. At Barry Callebaut we have selected the most creative, delicious and revolutionary trends to transform your Easter confectionery into irresistible treats!

Easter 2020 comes with a basket full of trends! At Barry Callebaut, we have selected 5 of the most exciting trends to apply these trends to delight with your Easter confectionery, bakes and pastries!