Vegan: US Consumers Love Plant Based

Vegan: US Consumers Love Plant Based

More than a diet, for many, Vegan is a lifestyle choice

Vegan, or plant-based, diets are becoming more common as consumers take a more holistic approach in their consumption choices:

Is it good for me AND is it good for the planet?

Veganism is often more than just a special diet, for many followers it is a lifestyle.

The vegan claim is not only important on food packaging, but also in all other consumption decisions as animal welfare and planet responsibility have taken a bigger stage in society. Brands that appeal to the vegan population can count on a higher customer loyalty than nonvegan brands as consumers continue to actively seek them out.

Plant-Based

54% of the US consumers would like to eat more plant-based foods.

Young consumers, millenials and centennials, are even more eager to stay away from animal products. 63% of millennials report trying to incorporate plant-based and uprocessed foods into their diet.