Chocolate Trends

Chocolate Trends

BC LIVE | Centennial Chocolate Trends

Meet the Gen Z & Millennial consumers that are shaping & accelerating Good For You and Good For The Planet trends, and how their choices are influencing innovation in confectionery, snack bars, cookies, ice cream, drinks, and more, in North America today.

Aired on June 22, 2020

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Hosted by Steven Levi

Cocoa Sales Manager, North America

Steve Levi is an experienced Sales Manager in Food Manufacturing, joining Barry Callebaut in 2013. In his current role, Steve is focused on the Central Region and specializes in Cocoa Powder. He supports a wide range of industrial customers with cocoa opportunities across Drinks, Bakery, Ice Cream, Confectionery, and more. Steve loves the challenge of providing solutions for our great customers. He has a Bachelors in Marketing from Andrews University.


Steven Levi, Cocoa Sales Manager NA

Jenna McFarland

Consumer & Market Insights Manager, North America

As the Consumer and Market Insights Manager for North America, Jenna is responsible for ensuring Barry Callebaut is at the forefront of industry trends and has a deep understanding of consumer needs. Jenna has held this role for 6 years and prior to joining Barry Callebaut, she spent several years working in Market Insights and Sourcing in the food industry. She has a degree in Food Science with a concentration in Food Industry and Business from the University of Illinois.


Jenna McFarland, Consumer and Market Insights Manager NA

Charlotte Green

Market Segment Developer for Confectionery, North America

Charlotte Green joined Barry Callebaut in August 2019 as Market Segment Developer for Confectionery. In this role, she supports Confectionery customers with tools, consumer insights, and co-creation sessions. Previous to joining Barry Callebaut, she was Marketing Director at Pots & Co Desserts and Divine Chocolate. She started her career at Nestle, working in their UK confectionery division in category management and marketing on brands such as Kit Kat, Crunch, Aero, and After Eight. She is passionate about sustainability, having visited cocoa farms in Colombia and Ghana. Charlotte Green a degree in Information Management from University College London.


Charlotte Green, Market Segment Developer for Confectionery NA

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