Magnum ice cream, the global authority on ice cream and chocolate, introduces new Magnum Ruby and in doing so, becomes the first ice cream brand in the world to launch an ice cream featuring ruby chocolate. The ice cream has a white chocolate ice cream base with a raspberry swirl. These underline the luscious smoothness of ruby chocolate as well as its berry fruitiness. The ruby chocolate coating has the same unique and iconic crack like all the other magnums. The innovation will be a perfect addition to the magnum range and will create awareness for consumers across Europe.
Another example is KitKat, the very popular snack, which was known for being a crunchy bar that you could break in little pieces. 2 years ago KitKat chose to use ruby chocolate to launch a new pink variation. The Ruby Kitkat was immediately a success because of the sensorial aspect mixed with the curiosity about the ruby cocoa beans who offer a completely natural and unique flavor.