Magnum Ruby: a unique recipe

Magnum ice cream, the global authority on ice cream and chocolate, introduces the new Magnum Ruby and in doing so, becomes the first ice cream brand to launch an ice cream featuring ruby chocolate.

Since the very first Magnum back in 1989, we, Barry Callebaut & Magnum,  have been crafting unique chocolate creations together. For the development of Magnum Ruby, we worked closely with the Magnum team to define the perfect ruby chocolate with the iconic crack. 

To create a new chocolate experience Magnum found the perfect pairing for Ruby with the white chocolate ice cream and raspberry swirl, bringing a new Ice cream chocolate experience to life, lusciously smooth and fruity.

Unilever is launching Magnum ruby across Europe and to the world.

The 100-year-old Italian brand Baci represents an icon in the pralines world. Back in 1922, the brand name Baci, which literally means “kisses” in Italian, was born. And almost 100 years later they launched the limited edition: Baci Perugina with ruby cocoa beans.

The “kisses” are perfect for gifting, especially on Valentine’s or Mother's Day. That is why, with the launch of ruby chocolate, Baci decided to launch a limited edition of the Perugina with ruby chocolate around valentines. The velvety pink ruby chocolate meets the traditional “kiss” of hazelnut sablage with dark chocolate and a whole hazelnut on top. This results in a unique combination of balanced, sweet fruity and nutty flavors next to crunchy and smooth textures. The pink color offers an unforgettable experience to be shared with loved ones.