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Iconic brands are launching ruby chocolate

Magnum Ruby ice cream

Iconic brands are launching ruby chocolate

Ruby chocolate products
Ruby chocolate products
Today, ruby chocolate can be found all over the world. Over the last year iconic brands, like Magnum, Costa and Baci, launched a ruby chocolate creation. Magnum launched the 1st ice cream with ruby chocolate, Costa a unique drink and Baci their iconic praline.
Magnum Ruby ice cream

Magnum Ruby ice cream

Magnum Ruby: a unique recipe

Magnum ice cream, the global authority on ice cream and chocolate, introduces the new Magnum Ruby and in doing so, becomes the first ice cream brand to launch an ice cream featuring ruby chocolate.

Since the very first Magnum back in 1989, we, Barry Callebaut & Magnum,  have been crafting unique chocolate creations together. For the development of Magnum Ruby, we worked closely with the Magnum team to define the perfect ruby chocolate with the iconic crack. 

To create a new chocolate experience Magnum found the perfect pairing for Ruby with the white chocolate ice cream and raspberry swirl, bringing a new Ice cream chocolate experience to life, lusciously smooth and fruity.

Unilever is launching Magnum ruby across Europe and to the world.

Ruby chocolate, a true gift from nature
Ruby Cocoa Hot Chocolate

Ruby Cocoa Hot Chocolate

Costa Coffee offering the 4th type of hot chocolate: Ruby Hot Chocolate

Costa Coffee is a pillar of the coffee industry, one which has recently disrupted the market by launching a unique product, Ruby Hot Chocolate. 

This ruby hot chocolate has not only opened up consumers to the unique natural berry tastes of ruby chocolate, but also added value to the hot chocolate market. Ruby chocolate offers you a 4th option when choosing your preferred hot chocolate beverage. With this launch, the 4th type of chocolate has officially integrated all chocolate applications.

Discover pioneering brands launching ruby chocolate
Baci Perugina limited edition with ruby cocoa beans

Baci Perugina limited edition with ruby cocoa beans

Baci Perugina limited edition with ruby cocoa beans

The 100-year-old Italian brand Baci represents an icon in the pralines world. Back in 1922, the brand name Baci, which literally means “kisses” in Italian, was born. And almost 100 years later they launched the limited edition: Baci Perugina with ruby cocoa beans.

The “kisses” are perfect for gifting, especially on Valentine’s or Mother's Day. That is why, with the launch of ruby chocolate, Baci decided to launch a limited edition of the Perugina with ruby chocolate around valentines. The velvety pink ruby chocolate meets the traditional “kiss” of hazelnut sablage with dark chocolate and a whole hazelnut on top. This results in a unique combination of balanced, sweet fruity and nutty flavors next to crunchy and smooth textures. The pink color offers an unforgettable experience to be shared with loved ones.

  • Discover the Baci Perugina with ruby cocoa beans
  • Get in touch to learn how to innovate for your brand

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    Ruby Chocolate has its challenges but we are working on recipes of ruby chocolate for every application. Discover how ruby can be used in Confectionery, Bakery & Pastry, Dairy & Drinks and Ice Cream & Desserts.
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    Ruby Chocolate - everything you need to know

    Learn more about Ruby chocolate! What Ruby can do for your brand, how to activate your segment or some technical tips to work with Ruby Chocolate.
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Barry Callebaut is taking sustainability to new heights by adding the Upcycled Certified cacaofruit products to the portfolio. These flavorful, nutritious ingredients help reduce environmental impact while offering exciting new possibilities for eco-friendly products across the food industry.
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Discover how the vibrant flavors of cacaofruit come alive when paired with aromatic herbs. We delve into the unique ways cacaofruit’s tropical notes harmonize with herbs like thyme, chamomile, and basil, assembling unexpected flavor combinations perfect for both savory and sweet creations. From refreshing beverages to innovative desserts, see how these bold pairings can elevate your creations and bring a touch of wellness to every bite.
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Looking to elevate your smoothie game? Discover how the tropical sweetness of cacaofruit pairs perfectly with earthy vegetables like pumpkin, carrot, and beet. These unique combinations create refreshing, nutrient-packed drinks that delight the taste buds and inspire new smoothie creations. Dive in and transform your beverages with these wholesome blends.
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