Every year, thousands of chocolate products are launched across the world. From tablets, to pralines, bars and other experiences, consumers crave novelty.
Across the globe, milk chocolate is the preferred type of chocolate (44% of consumers), followed by dark (33%).1 But don’t forget Ruby chocolate, launched in 2017, it’s the newest chocolate type that excites younger generations with its natural pink tone.
Today, consumers have high expectations when it comes to indulgence. While it’s about all the senses, taste is always the first criteria of purchase when it comes to chocolate confectionery with 61% of global consumers saying flavor is the most important factor in helping them decide which chocolate to purchase. Reason #2 is how indulgent the product looks (42%) and reason #3 is interestingly about sugar content.1