Discover the Top Chocolate Trends 2021 in Europe

Confectionery Nibbles or Dragees - Hazelnuts in chocolate and matcha powder

Discover the Top Chocolate Trends 2021 in Europe

Barry Callebaut has identified the top trends in chocolate for 2021 and beyond. This was done by tapping into its global network of chefs and chocolate/ confectionery experts, by using proprietary research, and by using the very latest in consumer insights. Download our exclusive full report and discover the Top Chocolate Trends for 2021 driving confectionery innovation in Europe.

With a 33 Billion euros turnover and 2.8% forecasted CAGR on the 2020-25 period in Western Europe, Chocolate confectionery is a steady growing category.

Chocolate also represents a dynamic and innovative segment as more than 11,000 innovations were launched in Western Europe in 2020 only!

What is at the root of this growth and dynamism?

The consumer of course... and their fast-changing needs. To help you navigate this ever-changing category, we have identified 4 key consumer needs which will need special attention from chocolate brands in 2021.

Discover how these trends are manifesting in Europe with this exclusive bespoke report.

It includes the latest consumer insights from European consumers, recent innovation highlights from across the region, and top product solutions available for manufacturers.

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