Today’s consumers are looking for food that meets 4 requirements:  good taste, clean label, better-for-you ingredients and products that are beneficial for the planet.

Read why consumers bake at home, especially during the current crisis. And how chefs react to the COVID-19 crisis. 

 Baked goods are often consumed for special occasions such as birthdays and anniversaries.  Beyond celebrating the big occasions, they can also just have the power to make all our days a little bit better.Discover the bakery trends that will make your consumers’ day special