Health and nutrition were already increasingly important for consumers, but now it is more than ever:
- because good health is crucial for a good immune system
- because that way, they know what ingredients are inside.
- because people are forced to stay at home, potentially less active, and worry their weight might increase.
- In Asia, 25% of new product launches have a vegetarian claim*.
For example, homemade cereal bars are popular and known to combine both home baking and a need for healthy treats.