Sugar reduction claims in chocolate: how do they work?

Finding it hard to navigate across the various sugar reduction claims and strategies? We summarized the key things you need to know so you can pick the best strategy for your chocolate products.

What are the different sugar reduction strategies in chocolate?

Sugar reduced mini donuts
Sugar reduced mini donuts

1 - Reduce sugar without claim

The first question to ask yourself is whether you want to make a sugar reduction claim on pack or not. If that’s not the case, you have 2 options:

  • Gradually reduce sugar 
  • Reduce sugar up to 30% (30% is the threshold at which a claim can be made) 

In both cases, Barry Callebaut experts can support you by helping you reformulating your chocolate recipe.

2 - Sugar reduction claim

In order to make the claim “Sugars reduced”, added sugars in your overall product need to be reduced by at least 30%.

Be careful: the benchmark not your current product. The benchmark is against a range of reference of products on the market that are not reduced in sugars.

At Barry Callebaut, we selected the most suitable fibers for a balanced taste profile, good workability and digestive tolerance.

3 - No added sugar

Removing sugars on the ingredient list? Not adding any sugar to the chocolate recipe? That’s the “without added sugar” option

  • If polyols (such as maltitol, erythritol, …) are used in your product recipe, there is a risk of laxative warning on pack. In order to avoid it, the overall polyol content of your product should stay below 10%. 
  • If fibers are used (such as chicory root fiber) or polyols are below 10% in the recipe, there is no laxative warning.
Rice wafers coated in no added sugar chocolate
Rice wafers coated in no added sugar chocolate

4 - Sugar-free

The “sugar-free” claim means completely removing sugars from the nutritional table: no more than 0,5% sugars can be in the final product. This type of chocolate is particularly suitable for diabetics but come with a laxative warning.

We use a combination of maltitol and sweeteners such as stevia to replace sugars, and we remove lactose from our milk powder, so no sugars are left in the nutritional.

Sugar reduced chocolate

Swiss White Chocolate

White chocolate with only Swiss made milk and sugar, perfect for molding, enrobing and making hollow figures.

  • Range
  • Fluidity
    3
  • Min. % Dry cocoa solids
    32.5%
  • Min. % Dry milk solids
    20%
Swiss Milk Chocolate

Milk chocolate made from only Swiss milk and sugar has a purity and finesse that is unmet. The chocolate is perfect for molding, enrobing and hollow figures.

  • Range
  • Fluidity
    4
  • Cocoa intensity
    1
  • Min. % Dry cocoa solids
    36.5%
Swiss Dark Chocolate

Swiss made chocolate perfect for molding, enrobing and hollow figures. This chocolate is made with only Swiss milk and sugar and has a low cocoa intensity.

  • Range
  • Fluidity
    3
  • Cocoa intensity
    1
  • Min. % Dry cocoa solids
    57%
Dark chocolate without added sugar

The classic of our dark chocolate without added sugar. The sugar is replaced by the bulk sweetener maltitol to keep a great taste while remaining healthy. This chocolate is multi-applicable. 

  • Range
  • Fluidity
    3
  • Cocoa intensity
    2
  • Min. % Dry cocoa solids
    54%
10/12 MR

Fat Reduced, Medium Dutched cocoa powder made from high quality West African cocoa beans.

Bensdorp
10/12 SR

Fat reduced, highly dutched red cocoa powder made from high quality West African cocoa beans.

Bensdorp
10/12 DDP

Fat reduced highly dutched cocoa powder made from high quality West African cocoa beans.

Bensdorp
Sweet Dark Compound

Satiny chocolate coating made with high cocoa and sugar contents, ideal for dipping frozen novelties for an elevated dimensional mouthfeel.

Get in Touch

Your Nearest Sales Representatives

Ruzanna Takhman
  • Food & Beverage manufacturers
1-312-496-7303

Your Nearest Office

Barry Callebaut USA LLC
903 Industrial Highway
Eddystone, 19022
United States

+1 610 872 4528