The co-creation journey
Co-creation is a truly unique journey where we leverage our market and consumer understanding, chocolate expertise as well as our network of chefs and experts to build relevant and differentiating brand experiences together. Look at Barry Callebaut as your innovation funnel partner, whether you are exploring range extensions, renovations, or groundbreaking innovations for your brands.
Let’s co-create your next product innovation!
We have brought our B2B company to the next level by being truly consumer-centric, and we are looking forward to co-create relevant concepts & solutions together with you!
Why co-creation with Barry Callebaut is a good idea
Co-creation is our philosophy when it comes to partnering with our customers. We bridge the worlds of consumer-grounded conceptual thinking, cross-segment product technology & innovation and chefs’ out-of-the-box creativity to deliver inspirational and unique consumer experiences.
It is a process of a close collaboration that allows us to put ourselves in your brand's shoes. We will support your brand innovation pipeline and growth by providing both ideas and great quality ingredients.
As 1 plus 1 makes more than 2, we can truly create new product success stories by combining our knowledge and understanding with your needs for growth.
It all starts with a good brief
We co-create on specific and targeted projects. Hence, co-creation always starts with a clear and sharp brief where key jobs to be done and deliverables are mutually discussed and locked. This defines the cross-functional team including marketing and R&D from both sides, product experts as well as a chef(s) from our network. The team works together to make sure consumer understanding, brand strategy, profound technical expertise and eye-opening creativity comes together for 100% brand tailored ready-to-launch consumer propositions.
Are your ready to partner up with us?
Shorten your product development cycle by involving us in your innovation journey.
We can support you in virtual or in person, how and wherever you may wish. Thanks to our global teams and network of Chocolate Academy centers.