Patrick De Maeseneire joined the Board of Barry Callebaut in 2015 as Vice Chairman and was elected Chairman in 2016.

He started his career in 1980 at Arthur Andersen and subsequently held senior positions at Wang, Apple Computer and Sun International before joining the Adecco Group in 1998, where he held high-ranking positions in both Europe and the US. From 2002 to 2009, Patrick De Maeseneire was CEO of Barry Callebaut before returning to Adecco to become CEO of the Group in 2009, a position he held until August 2015.

In November 2015, he was appointed CEO of Jacobs Holding AG, the reference shareholder of Barry Callebaut AG, where he remained until April 2023. In May 2023, he became Chairman and CEO of Colosseum Dental, the Nr. 1 European dental care provider owned by Jacobs Holding AG.

He is also Chairman of Cognita, a leading K-12 school group, which is majority-owned by Jacobs Holding AG. Patrick De Maeseneire holds a Master’s degree in Commercial Engineering from the Solvay Business School of the University of Brussels (VUB)/Belgium and a special license in Marketing Management from the Vlerick Business School, Gent/Belgium. Patrick De Maeseneire also studied Business Management at London Business School and INSEAD, Fontainebleau/France. In 2007, Patrick De Maeseneire was awarded the title of Baron by King Albert II of Belgium.