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Barry Callebaut, Global Chocolatier, at ISM 2016
Barry Callebaut Group
Barry Callebaut “crafted and co-created” the chocolate dreams of tomorrow at ISM 2016
“Global Chocolatier” Barry Callebaut participated at ISM 2016 in Cologne from January 31 until February 3, 2016 (Hall 10.2, Booth C010 - D019). 5 craftsmen/women brought the chocolate of tomorrow alive in the Barry Callebaut Studio. With sustainable cocoa and chocolate at the very heart of our business, Barry Callebaut, presented delicious, eyes teasing chocolate experiences - and three new product novelties: Caramel Doré, Choc37.9 and Happy Chocolate.
Aztec sculpture
Barry Callebaut Group
History of chocolate
Did you know that the history of cocoa and chocolate goes back almost 4,000 years? Or that cocoa played an important role as a currency in the Mayan and Aztec cultures? Cocoa and chocolate are not merely the sensual foodstuffs that make people happy; they have a rich history. Cocoa and chocolate were first consumed for medicinal purposes. It was only later that they became popular as foodstuffs due to their seductive taste. There are few foodstuffs which have such a rich and intriguing history as cocoa and chocolate. Just like coffee, we inherited the cocoa bean from the mysterious pre-Columbian cultures in Latin America. When Cortés first imported cocoa to Europe, and when he learned how to make a chocolate drink with it, it caused quite a stir: divine to some; heretical to others. Even today, cocoa and chocolate still exude an aura of mystery, luxury and pleasure.