But we wanted to be an even stronger driver of the transformation of the palm oil industry. This is why we have joined the front running members of the Palm Oil Innovation Group (POIG). POIG is a is a multi-stakeholder initiative consisting of NGOs as well as progressive palm oil producers and buyers that strive to achieve the adoption of responsible palm oil production practices and creating and promoting innovations in the sector. Building on the work of RSPO, POIG has introduced additional sustainability criteria on palm oil production, such as no development of palm oil plantations on High Conservation Stock (HCS) areas or peat land and strict criteria against gross labor and human rights violations.