Our strategy

Ambitious growth strategy based on four pillars
The Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa - we are the heart and engine of the cocoa and chocolate industry. We serve the entire food industry. As a partner of choice, we offer tailored solutions – from the cocoa bean to the finest chocolate product. Our clear focus is on two key target groups: global and local food manufacturers and artisans. By employing a differentiated strategy for both segments, we contribute to their success. That’s why our customers appreciate Barry Callebaut as a strong and innovative partner.

Ambitious growth strategy based on four pillars

Barry Callebaut aims to consistently outperform the global chocolate market. Our ambitious growth strategy is based on four pillars:

Barry Callebaut long-term strategy
Barry Callebaut's 4-pillar long-term growth strategy


We aim to expand our business based on three key growth drivers:

  • Emerging Markets:

Next to driving growth in the main markets of Western Europe and North America, we aim to further strengthen our presence in the high potential Emerging Markets.

  • Outsourcing & Partnerships:

Implementing existing outsourcing volumes and strategic partnerships, as well as securing further outsourcing deals with global and local food manufacturers is an essential part of our business strategy.

  • Gourmet & Specialities:

We intend to further expand and consolidate our position in the Gourmet & Specialties market globally.

Groundbreaking of new chocolate factory in Baramati, India
Groundbreaking of new chocolate factory in Baramati, India
Innovation at Barry Callebaut: 3d printing
Innovation: Mona Lisa's 3D chocolate printing


We lead the development of the chocolate and cocoa market through innovation in our global Gourmet brands and in co-creation with our industrial partners. Our market insights from around the world are brought together with our profound Research & Development expertise in areas such as structuring, sensory, sugar reduction, cocoa science and processing. On this basis, a rich pipeline with value-adding products and services will keep driving margin accretive growth.

From our global innovation centers, we focus on developing unique capabilities and expertise.

Cost Leadership

Cost leadership is a core element of our competitiveness and one of the reasons – next to profound expertise and recognized quality – many customers have chosen to outsource their production to us.

We continuously strive to improve our performance through technology upgrade, scale leverage, optimization of product flows, best-in-class sourcing capabilities and tight cost management along the complete value chain.

Barry Callebaut's Cost Leadership
Barry Callebaut's new Global Distribution Centre in Lokeren
Sustainability at Barry Callebaut
Sustainability is one of the objectives of the Forever Chocolate program


We have a long-standing commitment to sustainability, as we believe that the future of our industry depends on its ability to make cocoa farming more viable and attractive to farmers, today and tomorrow. We also are a company with a purpose and we believe that business should re-invest knowledge and resources into the communities in which it operates. "Forever Chocolate", a movement we launched in November 2016, is our plan to make sustainable chocolate the norm by 2025. Our ambition goes beyond sustainable cocoa. It is the next step in our long history of investing in a sustainable supply chain.

Get in Touch

Your Barry Callebaut Group Contacts

Christiaan Prins
VP, Corporate Communications
+41 43 204 03 76
Claudia Pedretti
Head of Investor Relations
+41 43 204 04 23