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A surprising combination of exciting, healthy new tastes: Barry Callebaut launches White Chocolate & Real Fruit

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July 02, 2007

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  • New white chocolate, with real fruit powder, made from natural fruit juice
  • Combines two major consumer trends: new taste experiences and products with potential health properties
  • Allows to extend the chocolate season
 
Wieze/Belgium, 2 July 2007 – Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, presents a new range of chocolates -“White Chocolate & Real Fruit”. The new range combines two major consumer trends: the search for new and exciting taste experiences and the growing demand for healthy or functional food. “White Chocolate & Real Fruit” is available in ten exciting combinations, allowing food manufacturers to extend the chocolate season with numerous possibilities.
 
Combining nature’s best
Barry Callebaut’s ten new “White Chocolates & Real Fruit” contain no artificial coloring or flavoring. The healthy, fresh taste stems from real fruit powder, made from natural fruit juice concentrate. In fact, the real fruit powders used to refine the white chocolate, contain an even higher concentration of minerals and vitamins than fresh fruit.
 
For instance, a 100-gram serving of “White Chocolate and Strawberry” contains 6 gram strawberry powder, which is the equivalent to more than 37 gram of real strawberries. Other fruits, for example bilberry, cranberry, elderberry, lime and grape skin, are also renowned for their anti-oxidant, health-enhancing properties.
 
Extending the chocolate season
The White Chocolate & Real Fruit range allows confectioners to extend the chocolate season by offering consumers a fresh, summery new taste sensation. Many applications are possible: “White Chocolate & Real Fruit” chocolates are perfect for enrobing, flavoring and including in ice cream, confectionery, desserts or dairy products. With their exciting seasonal and tasty character, the creative possibilities of “White Chocolate and Real Fruit” are endless.
 
10 White Chocolates & Real Fruit: The perfect match guaranteed
In choosing the fruit combination, Barry Callebaut focused on the most important taste preferences of consumers. Both, children and adults will love combinations like white chocolate & banana, white chocolate & passion fruit and white chocolate & blackberry. Health  seekers and true gourmets will also enjoy the unique fresh taste of this fruity chocolate.
 
The ten “White Chocolate & Real Fruit” products launched by Barry Callebaut:
 
  • White Chocolate & Blackberry
  • White Chocolate & Cranberry
  • White Chocolate & Banana
  • White Chocolate & Passion Fruit
  • White Chocolate & Strawberry
  • White Chocolate & Bilberry
  • White Chocolate & Elderberry
  • White Chocolate & Grape Skin
  • White Chocolate & Lime
  • White Chocolate & Blood Orange
 
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Barry Callebaut:
With annual sales of more than CHF 4 billion for fiscal year 2005/06, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality cocoa, chocolate and confectionery products – from the cocoa bean to the finished product on the store shelf. Barry Callebaut is present in 23 countries, operates more than 30 production facilities and employs approximately 8,000 people. The company serves the entire food industry, from food manufacturers to professional users of chocolate (such as chocolatiers, pastry chefs or bakers), to global retailers. It also provides a comprehensive range of services in the fields of product development, processing, training and marketing.
 
 
Contacts for the media:                          
Ann Maes
Managing Partner
Pride PR
Phone: +32 2 788 38 91
E-mail: ann@pr-ide.be
 
Ann Dhoedt
Marketing Manager Food Manufacturers
Barry Callebaut Belgium NV
Phone: +32 53 73 02 01
E-mail: ann_dhoedt@barry-callebaut.com