Christmas 2020 did not look the same as other years. With many countries still in varying states of lockdowns, many consumers took their newfound baking hobby to the next level this Christmas.

With 2020 in our past, we saw several trends popping up for this year’s Christmas celebrations in the bakery and pastry aisle. Consumers were looking for ways to make Christmas special, in a way that fits their lifestyle.

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Many consumers celebrated Christmas 2020 differently than usual. With consumers looking for a way to create a festive feel, confectionery brands got creative!

Why building hyper indulgence, creating mouthwatering texture and flavor in baked goods are crucial in sweet delights? Discover it now on our Barry Callebaut website !

Discover innovative chocolate products and digital campaigns created by chocolate makers for Halloween 2020 from across U.S. and Canada

When it comes to chocolate, getting a good Nutri-Score is not a challenge anymore: discover what are the best strategies to get it!

The Coronavirus crisis has a major impact on the consumer’s attitudes and behaviour. Discover the importance of personal and environmental health needs in the current Post Lockdown society.

The Coronavirus crisis disrupted our world in numerous ways. Discover 3 consumer profiles and their implications for the food and drinks sector in the current Post-Lockdown society.

Baked goods are often consumed for special occasions such as birthdays and anniversaries. Beyond celebrating the big occasions, they can also just have the power to make all our days a little bit better. Discover the bakery trends that will make your consumers’ day special