Changing Attitudes to Life 

For many years, consumer research from Barry Callebaut showed two attitudes toward life: one of Celebrating Life and the other of Living Consciously. In the past, these two attitudes were typically experienced at separate moments. Recently, however, we see these distinct attitudes merging. By exploring this, we discovered that a growing need for Living a Symbiotic Life is emerging.

This results in three types of indulgence that coexist. Depending on their mood or mindset, consumers have a specific attitude towards life and that attitude will determine the type of indulgences they choose.

While there will always be a need for Intense and Healthy indulgence, we expect consumers to live more with a soft health approach to life, increasing the Mindful Indulgence space.

Read on to learn more about each of these three attitudes towards life and how those changes affect the indulgence landscape.