Vision and Values

Vision Values Barry Callebaut

Vision and Values

Our vision and values represent a mindset and way of doing business that is committed to generating sustainable earnings over time and creating long-term value for all of our stakeholders. Our way of working is characterized by strong teamwork throughout the organization. This includes not just employees, but extends to producers, suppliers, customers, consumers through to the communities where we operate.

Vision and Values of the Barry Callebaut Group

Our Vision

Barry Callebaut is the heart and engine for the chocolate and cocoa industry. 


Our Values

Everything we do is rooted in our five core values: customer focus, passion, entrepreneurship, team spirit and integrity. We believe in doing well to do good. This is also reflected in the fact that about 30% of our dividends support the Jacobs Foundation, which is dedicated to education and the future of young people.

Barry Callebaut's 5 core values


Customer focus


Our customers are the reason for our existence. We take pride in making them successful –through delightful products, an unbeatable service experience and high quality.

Barry Callebaut customer focus icon
Barry Callebaut passion icon




We are united by our passion for chocolate and cocoa and aim to do our best every day. We are eager to share our know-how and to inspire others with our enthusiasm.




We always want to be one step ahead. We take personal initiative to explore new trends, new products, new solutions, new markets or new ways of doing business.

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Barry Callebaut Team Spirit icon


Team Spirit


Our people are the secret of our success. We are committed to creating an environment in which we can bring out our best, share ideas and work together.




Respect for all our stakeholders regardless of race, gender or creed lies at the base of all our relationships. We act as honest, trustworthy and open-minded members of our global team.

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