The craving for indulgent, intense and sweet flavors continue to grow. Brands are offering fresh opportunities and sensations by transforming sweetness for all consumer categories. There's a sweet treat for every mood!
Sweets can fill a range of need states, from relaxation to energy boosting. They can also step into a number of day parts from between-meal snacks to meal-ending desserts and late-night indulgences. (Source: Mintel, 2021)
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