Wernli was the first one to launch a ruby biscuit in Europe, with a ruby version of their “Choco petit beurre”. It is a crunchy biscuit with cocoa flavor and a ruby chocolate plaque on top. The ruby color contrasts nicely with the brown color of the cocoa biscuit. The ruby stamp front of pack indicates that ruby is made with ruby cocoa beans.
Bahlsen got a brand boost with the ruby version of their iconic “Choco Leibniz”. They launched the product under the Leibniz brand in their home market Germany, and under the Bahlsen brand in their international markets in Western Europe and USA. Besides the ruby stamp front of pack, there is also a text back of pack that explains the uniqueness and natural character of ruby chocolate. Such explanations are recommended as these help to raise consumer awareness and understanding of ruby chocolate.