Top 6 Trends to Watch in Bakery

Delivering on Indulgence

The bakery product category naturally tends to deliver on indulgence for consumers looking for a sweet treat. Consumers turn to the baked goods category for premium products they can serve for celebrations and special occasions.

A great example are this bakery trend can be seen in Trader Joe’s almond biscotti, which are dipped in dark or milk chocolate and sprinkled with various delicious toppings. 

76% of North American consumers said they prefer cakes or pastries which allow them to indulge.² 

Hyper-indulgence can be built into bakery products by adding texture, unique or premium ingredients or exotic ethnic flavors.

Seasonal & Limited Edition Treats

Brands are driving consumers to the baked goods category by offering seasonal, nostalgic or limited edition products. These brands mix familiarity and innovation to bring excitement to bakery and pastry items.

74% of North American consumers said they want to try new and exciting chocolate Cake or Pastry experiences.²

Unique finds are generating excitement for the consumer who wants to try new and exciting bakery experiences before they are gone. One example of a product showcasing this bakery and pastry trend is the Chocolate Heart Jumbo Donut Cake from Angel Food Bakery.