Barry Callebaut joins Seekewa’s agro revolution
Developed by brothers Serge and Fred Zamblé, Seekewa is an innovative digital community platform that allows people and organizations to support small farming projects. Their unique farm-to-table model combines refundable e-vouchers and crowdfunding to improve the lives of small farmers in rural Africa.
Connected by participation in MassChallenge – a worldwide accelerator for high-impact startups creating meaningful change – we are collaborating with Seekewa to build a brighter future for Cocoa Horizons’ farmers.
Working with Barry Callebaut was an obvious fit for us, they have operations in our country and social commitments that align with our own. Their mentorship has been incredible as well as the opportunity to work with such an open and trusting team.
For their joint pilot project, the Cocoa Horizons’ program is providing funding and a pool of beneficiary farmers along with business mentorship and advice. While Seekewa is using their technology and expertise to manage the projects from start to finish and secure a market for the crops produced by the Cocoa Horizons farmers in Côte d’Ivoire.
For any project that meets its productivity targets, Seekewa is committed to buying at least 90% of the crops, with a guaranteed minimum profit of 20% going to the farmers. The farmers have the option to keep the remaining 10% of the crops to feed their family and community, thereby improving local food security and ensuring varied nutrition.
The ultimate aim of the pilot is to test the Seekewa model, with the potential to be scaled-up to as many Cocoa Horizons farmers as possible in different countries. It is hoped the positive outcomes will empower Cocoa Horizons’ farmers and their communities, assure better use of allocated funds as well as strengthen their loyalty and commitment to the program.
Focus on income diversification is a key element of our strategy towards lifting farmers out of poverty. In Seekewa we saw an attractive model which we are interested in piloting, with the goal to support cocoa farmers in an efficient and sustainable way, while securing the take off of their non-cocoa crops.